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Strategic Planning | Execution
Strategic Marketing & Sales Management requires unified objectives & goals, strategic alignment, disciplined execution & performance measurement.
Creation of content that overarches every marketing asset and answers why and how a product or service is needed and different than the competition.
Different than marketing KPIs, data learning allows teams to better understand markets, customers, and performance measured against actuals to plan, realize gaps, and uncover opportunities.
Marketing and Sales must work collaboratively to align on objectives and strategy. While Sales qualifies and develops the 1:1 relationship with a prospects and clients, it's the responsibility of Marketing to generate leads that lead to conversion.
A short, yet formal, document that's helpful with defining the purpose of the project among multi-functional project teams. What is the problem the project is trying to solve. Includes goals, objectives, projected outcomes, risks and dependencies.