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RESUME
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Visionary leader with twenty years' experience driving best-in-class marketing campaign, sales operations and business development strategies to exceed goals and achieve organizational priorities among multiple industries. I have a passion for story-telling, translating data into action, building effective partner relationships, and delighting customers. My expertise is strategic marketing plan design and execution, data and lifecycle analytics, and a leadership approach that influences collaboration, promotes continuous improvement and encourages questioning.
Skills
Team Leadership
Marketing & Sales Management
Analytics & Performance
Audience Segmentation & CRM
Digital & Social Media
Cause Marketing & PR
Keynote Speaker
Speechwriter
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UpHealth Inc.
Vice President, Client Marketing
May 2022 - Current
As a global digital health services company, UpHealth empowers patients and care providers to engage in a personalized, frictionless, and integrated care experience.
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Healthcare industry executive responsible for transformation of B2B and B2C Pharmacy Services, Behavioral Health and CPG Supplement growth through omni-channel digital and off-line marketing, data analytics and reporting disciplines, pricing, and tech stack optimization, with a focus on revenue growth, functional collaboration, and team excellence.
CareCredit/Synchrony Financial
Vice President, Client Marketing
2018 to Present
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Lead and execute marketing and sales engagement strategies to grow and retain CareCredit’s more than $7B Dental and Vet provider network sales volume.
Ensure cohesive collaboration among sales, product, finance and analytic stakeholders to translate organizational objectives into consistent and cutting edge go-to-market strategies. Lead omni-channel media strategy and direct expert team to construct brand and messaging platforms, delivering upon organization's value that creates desired appeal and action among consumer and B2B audiences. Lead ongoing new market discovery and project revenue opportunity among untouched segments.
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Safeco Insurance, a Liberty Mutual Company
Regional Marketing Director, Financial Services
​2008-2017
​Led integrated brand marketing, sales enablement and relationship management strategies and execution for a diverse portfolio of products. Successfully delivered innovative new and repeat business marketing tactics from analytic discovery, concept validation, brand management, creative execution, to performance analysis. Consistently surpass financial and profit plan by at least 5% with sustained customer retention of 88%.
Prescription Solutions/UnitedHealth
Marketing Manager, Pharmaceuticals & Healthcare
2004 - January 2008
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Develop and execute strategic marketing, communication and advertising plans, tactical activities and annual budget in alignment with key sales Pharmacy Benefit initiatives and organizational priorities.
Children's Hospital of Orange County (CHOC)
Marketing Manager, Hospitals & Healthcare
1999-2004
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Develop and launch integrated targeted marketing campaigns, communications plans and promotions building brand awareness for all product lines and outreach divisions among consumer and B2B audiences.
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Dataquest Global Events; Gartner Group
Senior Event Coordinator, Technology Services
1997
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Responsible for the execution of high-technology conferences including logistics negotiations, food and beverage planning, audio/visual requirements, and budget management.
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Disneyland Resort
Event Producer and Tour Guide, Entertainment & Hospitality
1990-1996
Achievements
Entrepreneurial spirit evidenced by numerous go-to-market plans and processes adopted nationwide
Innovative marketing campaign and sales management strategies have secured over $100M in new business
Loyalty KPIs among customers reached highest in the country
Trusted leader and mentor with significant influence among cross functional teams and senior leaders
Agile designer of innovative marketing and sales strategies to elevate brand position, value and equity
California State University, Fullerton
1990 - 1994​
BA: Communications; emphasis Public Relations
Internship: Sony Pictures - Promotions and Publicity
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